Motion

Motion plays a critical role in communicating spatial relationships, functionality, and intent within design. By introducing movement to otherwise static objects, animation brings a new level of life to designs and simplifies complex concepts.

It's worth noting that these principles and guidelines may vary depending on the specific purpose and context of the animation. While the principles may manifest at different levels, it's crucial to apply them as effectively as possible.

Principles

At LazyPay, Motion Design is Educational, Empowering and Expressive.

Educational

Motion will help increase our user’s trust in us by giving feedback and helping them understand the relationship between different elements.

Empowering

Motion will act as a guide to help users make decisions by focusing attention on important elements. It will also help the user be at ease by changing their perception of time.

Expressive

Motion will personify our brands personality traits of youthfulness, playfulness and bring them joy.